Dear SaaStr: How Much Cash Should a SaaS Company With $24m ARR Have on Hand? At $24M ARR, aim for at least $12M in cash.…
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Tag: Q&A
Dear SaaStr: When Do “Buyout” Contracts Make Sense?
In enterprise software sales, offering to buy out a competitor’s contract means your company is willing to cover the cost or overlap of an existing…
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Dear SaaStr: How Do You Handle When a Prospect Puts a Deal on Hold?
**Dear SaaStr: How Do You Handle It When a Prospect Puts a Deal “On Hold”?** When a deal is marked as “temporarily on hold” in…
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How to Properly Conduct an NPS Survey
**Dear SaaStr: How Do I Do an NPS Survey Right?** The main challenge with NPS Surveys is not their effectiveness—they work. The problem is the…
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Can I Avoid Granting Information Rights to a Smaller VC?
**Dear SaaStr: Can I Get Away With Not Giving a Smaller VC Information Rights?** Yes, there are real risks to giving investors information rights, and…
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What Qualities Define a Great AE?
Dear SaaStr: What Makes for a Great AE? A skilled AE (Account Executive) consistently closes deals, achieves targets, and fosters strong customer relationships. Essential traits…
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Dear SaaStr: I’m Starting as VP of Sales at a $3M ARR B2B Startup. What’s My First Step?
**Dear SaaStr: I’m Joining a B2B Startup at $3m ARR as VP of Sales. What Should I Do First?** Stepping into the VP Sales role…
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How Can I Tell If My New VP of Marketing Will Succeed?
**Dear SaaStr: How Can I Tell if My New VP of Marketing Will Succeed?** You’ll quickly determine if a new VP of Marketing is suitable.…
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Key Qualities to Consider for Your First Marketing Hire
Hiring your first marketing leader is crucial and can be challenging if not done strategically. **Most “marketers” aren’t suitable as your first marketing hire and…
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Top 10 Metrics for Tracking Sales Velocity and SaaS Adoption
**Top 10 Metrics to Track Sales Velocity and Adoption of SaaS** To effectively measure sales velocity and adoption rate, focus on key performance indicators (KPIs)…
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