At the age of 28, I became Google’s youngest country CMO, managing multimillion-dollar budgets and leading teams. It took two years of effort to secure…
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Tag: Know-How
How to Drive Growth Through Essential KPIs: Metrics That Matter
Every dollar counts in today’s competitive climate, and knowing what and when to measure can determine a startup’s success. Vanity metrics are outdated as investors,…
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Energy is the New Gold: How Europe Can Harness the Next Electric Tech Wave
Europe has yet to launch a €100 billion tech IPO since SAP, while the U.S. and China produce billion-dollar companies at an increasing pace. Tesla…
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Winning the Startup Race in Europe: A Playbook for Investors and Policymakers
Authors’ note: This article presents a growth blueprint from IRB and ESNA, featuring insights from ESNA’s Executive Director, Arthur Jordão. Evidence increasingly supports public innovation…
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€50 Million Series B Insights: Why It Matters at Every Startup Funding Stage
Before any slide is shown or your practiced opening line is delivered, an investor’s decision is already forming. In recent years, I’ve guided several early-stage…
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The AI Equalizer: Why Legacy Giants and Small Startups Are Now Your Major Competitors
How AI is Poised to Disrupt the B2B and SaaS Middle Market There’s a realization dawning on B2B leaders, often unspoken: AI is not just…
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Invitation to Apply: Showcase Your Innovation at the Brussels Innovation Fair 2025
European founders, seize the opportunity! On 23 October 2025, the Innovation Fair arrives in Brussels (with a hybrid format) with the theme “Enabling that step…
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The Deal Didn’t Fail Due to AI: It Failed Due to Silence
A startup with promising potential — strong traction, a clean cap table, and a strategic buyer — seemed set for success, aided by an AI-enhanced…
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Empowering the Future of Agriculture: The Role of Women and Technology
Throughout my family’s history, women have been pivotal in agriculture, serving not only as a workforce but also as pioneers of innovation and resilience. My…
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What Defines Humanity Post-AI Revolution: Muscle, Mind, and Heart
Throughout history, physical strength and craftsmanship were essential for career success. This changed with the Industrial Revolution when machines began replacing manual labor, making intelligence…
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