QuMind, a London-based market research technology and consultancy firm, has been acquired by Largo.ai, a global provider of AI-driven solutions for the film, TV, and advertising industries.
This strategic deal aims to revolutionize market insights, product testing, and advertising evaluation worldwide. By leveraging their combined strengths, the two companies seek to enable marketers to make quicker decisions, lower costs, minimize risks, and maximize ROI on campaigns and product launches.
Founded in 1999, QuMind has been at the forefront of digital market insights and analytics, providing actionable intelligence through its ResTech platform. With advanced research tools, consumer panels, and data insights, QuMind helps brands understand customer behavior and make informed, data-driven decisions. Its expert team will continue to serve a global client base without disruption.
In this new phase, Largo.ai’s patented Simulated Audience technology will be gradually integrated into QuMind’s offerings. This AI solution delivers 90% accuracy compared to traditional quantitative testing by creating high-quality digital twins through a proprietary questionnaire, offering more realism and reliability than synthetic data. These digital twins, representing real individuals, enable brands to predict emotional responses, assess likeability, estimate purchase intent, and gain qualitative feedback via one-on-one chats.
Mark Ursell, CEO and founder of QuMind Ltd, stated:
“We’re thrilled to be teaming up with Largo to push the boundaries of AI-assisted market insights and deliver next-level AI-driven data that clients can trust. To date, the increased use of synthetic data has raised serious issues of data provenance and the quality of data – something that the marketing insights industry has yet to fully solve. The Largo approach of using a patented ‘walled garden’ data set, generated via a questionnaire, solves these challenges head-on. In so doing, it marks a pivotal time for the marketing insights industry, and we’re excited to bring it to market.”
Unlike tools that depend solely on synthetic personas, Largo.ai offers unmatched precision and scale, with thousands of digital twins per country across more than 20 global markets. For example, a UK marketer can gather localized insights from a Japanese audience in under an hour, blending qualitative and quantitative data. All digital twin profiles are updated annually to maintain accuracy.
QuMind clients will now have the flexibility to conduct tests using either real participants or digital twin audiences, each providing distinct benefits in speed, confidentiality, and precision.
The acquisition follows Largo.ai’s successful launch of its Brands Suite, a platform for brands and agencies to efficiently test campaigns, concepts, and products during the creative development process. The integration of Simulated Audience technology into the suite represents a significant advancement, delivering deeper and more predictive consumer insights. With QuMind on board, this advanced capability will now be accessible to a wider range of brands and agencies, accelerating Largo.ai’s growth in the marketing and advertising sector.
Sami Arpa, CEO and co-founder of Largo.ai, mentioned:
“We’re excited to be joining forces with QuMind, who share our vision for redefining the future of AI-assisted market insights. As an early pioneer in AI-powered analytics, QuMind is perfectly aligned with our mission to enhance, not replace, human creativity and expertise. AI is a powerful tool to augment decision-making, accelerate innovation, and unlock deeper audience understanding. By combining Largo.ai’s cutting-edge technology with QuMind’s deep industry knowledge, we’re not just moving faster, we’re thinking smarter and connecting more meaningfully with consumers. Working together, we hope to push the boundaries whilst respecting the creative contributions that make advertising content magic.”
Largo.ai, which recently closed its Series A financing round and welcomed Sylvester Stallone as a strategic partner and investor, was founded in 2020 as a spin-off from the renowned Swiss technical university EPFL (École Polytechnique Fédérale de Lausanne).
By merging Largo.ai’s cutting-edge technology with QuMind’s industry knowledge and expert team, the companies aim to establish a seamless, fully automated ecosystem that sets a new standard for next-generation product development.