Recently, we explored Wiz’s marketing strategies with founding CMO Raaz Herzberg, who began her career as an engineer. The complete deep dive can be accessed [here](https://www.youtube.com/watch?v=lSHVZrVPjos). This post summarizes the impact of AI in marketing, a topic of widespread interest.
**How is AI changing marketing roles?**
We interviewed Wiz’s CMO to uncover the real changes happening at the rapidly growing cybersecurity company.
**“We Replace People Who Leave with AI”**
A bold statement from our discussion: “Every time someone left, we broadly replaced them with AI.” This is not about layoffs but rethinking marketing team structures for 2025. Instead of automatically filling roles, Wiz asks if AI and existing talent can cover the workload. Often, the answer is yes.
**The 100x Multiplier Effect (But Only for Superstars)**
Wiz’s CMO shared a crucial insight for marketing leaders: “Amazing people are now 100 times more effective with AI, but I still need them.” AI amplifies great marketers but creates a widening gap between them and average ones.
**What “AI-Native” Really Means**
At Wiz, team members must show AI integration in reviews. Using ChatGPT for basic tasks doesn’t qualify. The required standard is higher than many realize.
**The Reskilling Reality Check**
A candid moment revealed that reskilling might be more challenging than assumed. “Superstars from 2021 may not maintain their status with AI.” Not everyone will transition to AI-enhanced marketing smoothly, which necessitates honest dialogues and tough choices.
**What Matters: Curiosity Over Domain Expertise**
A counterintuitive hiring insight: “Superstars aren’t just domain experts but are curious and get things done.” In an AI-driven world, adaptability and experimentation are more valuable than expertise in outdated tactics.
**The Technical Product Challenge**
For technical B2B companies like Wiz, every piece of content must pass expert scrutiny. AI aids speed and scale, but human oversight ensures credibility and accuracy. AI enhances productivity, while humans provide authenticity and technical precision.
**What This Means for Your Marketing Team**
3 Key Takeaways:
1. Audit your team for AI readiness. Identify who’s adapting or struggling.
2. Hire for curiosity and adaptability. Domain expertise is teachable; curiosity isn’t.
3. Set a high bar for AI integration. Casual AI use isn’t enough; transformation is essential.
**The Bottom Line**
Success in the next 18 months won’t depend on budgets or team size but on the ability to amplify superstar performance with AI while preserving the human touch that drives revenue.