Apple typically unveils new devices in the fall, and this year is expected to follow suit. The event is rumored to occur on September 9, with Apple likely launching its iPhone 17 series, plus updates for the Apple Watch and AirPods.
Speculation abounds, including larger screens and upgraded cameras for the iPhone 17. An ultra-thin iPhone Air might replace the Plus model. This is said to be a part of a three-year major redesign plan, with a foldable iPhone anticipated in 2026, according to Bloomberg’s Mark Gurman.
The iPhone 17 is rumored to receive a major redesign to better match the Pro models, featuring a 6.3-inch screen, a 120Hz display, and a 24-megapixel front camera. New colors such as purple and green may be offered.
Pro model upgrades are expected to be noticeable on the phone’s back. Concept images show three rear cameras arranged in a rectangular bar, with the Apple logo centered for aesthetic purposes. A switch from titanium to aluminum for the Pro’s screen band might lower costs and reduce weight.
The iPhone 17 Pro Max could see minimal upgrades, the most notable being a slightly thicker body to support a larger battery.
Leaks suggest the iPhone 17 could be priced around $800, with the Pro Max at $1,250. The Pro might cost $1,050, with fewer storage options than its predecessor. Apple might also introduce new phone cases with crossbody straps.
Rumors about the iPhone Air describe it as Apple’s slimmest phone, potentially replacing the iPhone Plus. With a thickness of 5.5 mm, it would feature a 6.6-inch screen. The Air may lead to Apple’s foldable phone expected in September 2026, though it might only have a single rear camera and lack a bottom speaker. Price estimates are around $950, available in black, silver, and light gold.
For the Apple Watch lineup, the Ultra 3 might include faster charging, 5G, and satellite connectivity. Blood pressure and sleep apnea monitoring may be added, but these features might be delayed. The Apple Watch SE 3 may only see minor updates, possibly a larger display, with rumors of a plastic variant. Prices could be $250 for the SE 3, $400 for the Series 11, and $800 for the Ultra 3.
The AirPods Pro 3 might offer a sleeker design and improved audio features using the H3 chip. Rumors point to touch-sensitive controls, smaller earbuds, and a slimmer case.
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