In 2025, the typical urban Indian no longer has to endure long waits for most things (except at government offices and in traffic): They just need to order through an app, and it arrives within minutes. The rapid growth of quick-commerce in India has led to millions becoming accustomed to prompt deliveries, with startups competing to provide almost everything, from food and groceries to smartphones and gaming consoles, swiftly.
Investors also seem impatient: A new startup in New Delhi named Pronto, granting users access to cleaning, laundry, and home services within ten minutes, has seen its valuation triple in under three months.
In May, Pronto secured a $2 million seed round at a $12.5 million valuation. The startup has now raised an $11 million Series A round at a $45 million post-money valuation, co-led by General Catalyst and Glade Brook Capital, with existing investor Bain Capital Ventures joining.
This funding comes as Pronto experiences solid traction: Its revenue has increased nearly fivefold, according to founder and CEO Anjali Sardana, since emerging from stealth mode three months ago.
The startup now has daily bookings in the “four-digits” and expects annual recurring revenue from $750,000 to $1.5 million, though Sardana did not disclose exact figures.
“It largely comes down to two things: momentum and the incredible speed of scaling, as well as investors recognizing our team’s quality and execution speed,” Sardana said, explaining the quick Series A funding after the seed round.
For investors, Sardana seems the main attraction. “We were very impressed by Anjali,” said Rahul Garg, a partner at General Catalyst. “Considering her young age and her experience from the U.S. to India, her achievements, feedback from partners and customers, and her vision for scaling this business, we found it very inspiring.”
Pronto isn’t the only startup linking domestic workers with consumers. Lightspeed Venture Partners recently backed Snabbit, and Urban Company also provides similar services.
Garg noted that India has 180–190 million nuclear families as potential customers for household services and a workforce of 35 million for this $35 billion wage pool space.
“The market is large enough for multiple players to create enduring businesses,” he said.
**Expansion plans**
Pronto has expanded from two to six hubs in Gurugram, a New Delhi satellite city. Each hub serves customers within 1.5 miles.
Initially, the startup met 70% to 80% of demand from within 500 meters due to its first hubs being in populated areas. It has now positioned hubs at intersections for rapid service in smaller sectors.
Pronto’s main customers are working professionals, with high demand evident. “Household help is prevalent in India, leading to concentrated demand even in small areas,” Garg explained.
The startup aims to extend within Gurugram and enter new markets, including Mumbai, Bengaluru, and other major cities, in 12–18 months.
Pronto employs 33 people and has approximately 750 workers on its platform.