Environmental monitoring technology company WATR has received growth capital investment from 24Haymarket to boost its expansion and cater to the increasing global demand for real-time water and soil quality data.
Established in 2017, WATR delivers a comprehensive solution for remote environmental monitoring, offering continuous real-time data on water and soil quality. Its adaptable platform aids data-driven decision-making for clients in sectors like river catchment management, agriculture, utilities, construction, fisheries, and environmental consultancy, assisting them in safeguarding ecosystems and meeting regulatory standards.
WATR’s proprietary, cloud-linked platform is hardware-agnostic and works with third-party sensors. It supports various telemetry protocols, including GSM, LoRa, and Satellite, ensuring reliable monitoring even in remote locations. Data is accessed via an intuitive dashboard and alert system, allowing users to respond promptly and effectively.
Glyn Cotton, CEO of WATR, stated:
This investment provides us with the resources to progress to the next stage of our mission: enhancing water and soil quality globally. We aim to help customers make better and faster decisions by making high-quality environmental data more accessible and actionable than ever. This investment facilitates offering ‘Flexible Ownership Models’: outright purchase or Data-as-a-Service (DaaS) options.
WATR’s technology is already utilized in the UK water sector and internationally in Germany, Portugal, Croatia, France, Saudi Arabia, Australia, and most recently, the United States. The company has seen rapid growth over the past year due to the rising global demand for scalable, accurate, and easy-to-deploy environmental monitoring solutions.
Jamie Dunnett, Investment Director at 24Haymarket, remarked:
WATR is providing essential infrastructure and real-time data solutions at a time when environmental monitoring is a global priority. The team’s technical agility and deep industry understanding position them as a leading player in this rapidly growing sector.
The new investment will drive WATR’s commercial growth by expanding its sales team, bolstering operations, and enhancing marketing to increase adoption in current and new markets. It will also support the company’s strategic partnerships, product development, and global expansion.
Furthermore, WATR will continue to invest in innovation, advancing its real-time sensing platform with AI-driven insights, predictive analytics, and deeper integration into customer systems.